Saturday, February 2, 2019
ALOUETTES LAUNCH RE-BRAND
"Taking this step goes well beyond a rebranding exercise; we have defined the identity of the entire organization," said Alouettes President and CEO Patrick Boivin. "This new identity can be summarized in one word: MontreALS. We came to the conclusion that our DNA must reflect Montreal's DNA even more. We intend on better connecting with Montrealers in different areas that define our city such as music, gastronomy, fashion and culture, among other things."
This unveiling is the result of exhaustive work, which started during the Alouettes 2017 training camp, in collaboration with the brand design agency GRDN agency.
"During this process, we met with hundreds of people: players, alumni, employees, fans and partners," declared Sébastien Boulanger, Director of Creativity at GRDN. "It was essential for us to respect the Alouettes rich tradition, while also making this new identity more current and in better alignment with Montreal."