TORONTO (October 21, 2016) – With three weeks left in the 2016 season, the Canadian Football League (CFL) today released figures headlined by the Edmonton Eskimos, with the reigning Grey Cup champion taking over the lead in league TV ratings.
The Eskimos are now leading the league in overall national TV ratings* this season with an average audience of 649,000 viewers, followed by the Saskatchewan Roughriders (average audience of 627,000 viewers), and the Winnipeg Blue Bombers (average audience of 615,000 viewers).
To date, CFL on TSN ratings are up by 5% overall compared to last season, and up 11% in the key 18-49 demographic nationwide. Combined, seven of the nine CFL teams have seen average audience increases this year.
The biggest year-over-year increase in overall ratings have come from the Hamilton Tiger-Cats, marking a 10.7% increase compared to 2015. The Toronto Argonauts follow close behind, with a 10.5% year-over-year increase, while the Eskimos sit in third so far this season, with their games drawing 8.7% more viewers in 2016 compared to Eskimo games in 2015.
In addition to an year-over-year increase in overall ratings, Argos home game broadcasts on TSN have seen an 18% increase in average audiences compared to home games in 2015. As well, in the specific Toronto Extended Market, there is a 52% increase in the key 18-49 demographic for Argos home games.
Despite the viewership gains in Canada’s largest city, the Toronto Argonauts still trail the Hamilton Tiger-Cats as the most-watched CFL team in Ontario, with the Ottawa REDBLACKS closely behind in third.