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Saturday, June 25, 2016


TORONTO (June 24, 2016) – The Toronto Argonauts and Hamilton Tiger-Cats kicked off the 2016 CFL ON TSN season Thursday night, with overnight data confirming an average audience of 692,000 viewers watched the Argos at their new home of BMO Field – marking an increase of 39% over the team’s 2015 opener.

In the Toronto-Hamilton extended market, audience levels for the game were up 83% over last year’s Argos opener.

In total, 2.8 million unique Canadian viewers tuned in to watch some part of the game on TSN, with coverage including on-field marching bands and special guest appearances by Argos legends Damon Allen, Mike “Pinball” Clemons, Raghib “Rocket” Ismail, and Joe Theismann.

The Toronto-Hamilton game also marked an increase of 46% compared to last year’s CFL ON TSN season opener matchup between Ottawa and Montreal.

Audience levels peaked at 912,000 viewers during the third quarter as the Argos attempted a second-half comeback.

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