This landmark agreement between Canalta and the SJHL will also see the hotel chain contribute more than $600,000 in partnership revenue to the League over the next 10 years.
"Canalta's partnership with the SJHL shows their commitment to supporting long-standing Saskatchewan traditions," said Bill Chow, SJHL President. "We are excited to have them join our SJHL corporate family."
Canalta Hotels, established in 1979, currently has six hotels in five Saskatchewan markets, Weyburn, Moosomin, Tisdale, Humboldt and Melfort. The family owned business is also in the construction phase of properties in Esterhazy and Shaunavon.
"It is an honour to have our company name on one of the most respected and cherished championship trophies in hockey," said Gary Hoffert, Regional Vice President of Canalta Hotels. "This unique agreement helps promote our hotel properties in the Saskatchewan marketplace."
The battle for the Canalta Cup will begin when the SJHL playoffs start at the end of February.
2 comments:
a great deal for the SJHL who rely very heavy on sponcorship money as all its teams are in very small cities with no big market teams.
Also im guessing that Canalta Hotels have hotels in all (or most) of the Sask cities that have a SJHL team.
Scott
Guess you didn't read the article Scott.
Canalta has hotels in 3 locations that have SJ teams. Melfort Weyburn and Humboldt.
But still a great thing for the SJ!
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