Friday, October 1, 2010

TORONTO'S VIEW OF THE RIDERS

Toronto Star
Fri Oct 1 2010
Page: S1
Section: Sports
Byline: Wendy Gillis Toronto Star

"In Saskatchewan, the Roughriders are like rock stars," Darrell MacDonald says, taking a sip of beer and adjusting his old-school Double Blue cap.

The 49-year-old Argonauts fan has never been to my home province, but he's right on. The Riders are the Nickelback of the CFL: proudly prairie, adored by famously obnoxious fans at sold-out stadiums, and - above all - absurdly popular, even during frequent lapses in talent.

And the Argonauts? I guess they could be considered the band past their prime. They've still got fans, but their sold-out days have passed - kind of like the Guess Who.

Chad Kroeger versus Randy Bachman is not the most glamorous competition. But it's enough to say they're dramatically different bands, and we're dramatically different fans. So as the Argos prepare to host the Riders on Saturday, I was curious to find out why there's no such thing as Argo Nation.

MacDonald - one of just over 1,200 fans on the team's official Facebook group (Saskatchewan's has over 46,000) - offered to fill me in. Prior to our meeting, I had not seen evidence of his kind. Sports stores are stocked with Maple Leaf jerseys and Blue Jays hats - I'm told I "won't find much" when I ask after CFL gear. At our sports bars on Sunday, the majority of TVs were playing the NFL game.

But Argonaut fans are definitely out there, MacDonald assures me. He's had season tickets every year since 1998, after superstar quarterback Doug Flutie convinced him to fully commit. He's seen fans of all kinds, including Rider fanatics, and there's a reason we're known, he says.

"Saskatchewan definitely has much more goofiness to their fans," he says. "And the amazing thing about you guys is that you pop up everywhere. I'll be at some game in the States and there will be some group of guys running through the stands with a Rider Pride flag."

Sure, there are the watermelon helmets and the beer throwing. There's even a rumour that Calgary grocery stores have shipped in emergency supplies of the fruit to meet Rider fan demand (and it's not that hard to believe).

But the sold-out home games and ever-growing merchandise sales suggest Rider fans aren't just goofy, they're loyal. Even if we leave the province, we take our green with us: the Riders have had the highest road attendance in the CFL for the last decade.

In short, we take our football seriously. Why don't other teams?

"I think every team in the CFL would love to be the Saskatchewan Roughriders," says MacDonald. But there's a good reason why the Argos just can't be as popular, he says.

"That's all Saskatchewan's got out there, whereas in Toronto you've got a lot of ways to (spend) your entertainment dollar. Every city has one team that's close to their heart, and for Toronto I think that will always be the Leafs," he says.

MacDonald also believes the venue is part of the problem. Although Regina's Mosaic Stadium is far from the technological marvel that is the Rogers Centre, the Roughriders outdraw the Double Blue by 10,000 a game. What's more, the Rogers Centre's capacity is 46,000. The half-empty stadium is always a bad thing, MacDonald says, but attendance is not as bad as it looks. It's easier for Saskatchewan to fill the stands when Mosaic Stadium only seats 30,000.

The Riders, on the other hand, have blades of wheat on their logo. So contrary to what Premier Brad Wall thinks, the fans don't need a $431 million facility to watch the Riders win - even if there's nothing else to spend the money on in Saskatchewan than the new stadium he's proposing. All we need there is beer and bleachers.

It's essentially an urban versus country thing, MacDonald says. City sensibilities kick in when people make it out to Argos games.

"Toronto's a big city, so there's that sense of not getting too crazy. Some will get crazy, but I think most of them take a more reserved attitude," he said.

Of course, there was an Argos heyday - when the team played at Exhibition Stadium, the place was packed - but people have just got plenty of other things to do, MacDonald says.

There are still plenty of deeply passionate fans out there, just like him. They may not all be as loud or as crazy as Rider fans, but they're devoted.

"The Argos don't get a lot of fans, but those fans are very loyal," he said.

Beth Waldman, director of communications for the Argonauts, agrees. She offered up the suggestion that the Argos are like the Guess Who, or maybe the Tragically Hip.

"They've got longevity and a loyal fan base. There are ebbs and flows of popularity, but they've got consistent appeal."

But if I'm missing the utter, fanatical football obsession, looks like I'll be running back to Saskatoon - or anywhere in Saskatchewan, for that matter.

16 comments:

Anonymous said...

I threw up a little when he compared the Rider's to Nickelback...

Anonymous said...

x2

Anonymous said...

Fabulous story - I'm originally from Ontario and have lived in SK for more than 8 years now. I never went to see a football game in the 35 years I lived in Ontario - I lived within 45 minutes of both teams. I try to get to at least 2 games a year in SK and I live 4.5 hours away from Regina. It is a devotion that unites everyone. If I ever move away from SK, I'm sure I will be one of those fans wearing green and white no matter where I am.

Anonymous said...

x3...why would you insult the Riders by comparing them to Nickelback


Phil

BrookA said...

great story RP and like some people that live else where. I live in Lethbridge Alberta and travel over 6 hours to every rider home game with my season tickets and wouldnt miss it for anything:)

Anonymous said...

Great story but hte part where he says that it is easier for us to fill our stadium cause we seat 16000 less people gets me, You have a quarter of canada's population in a small area. (8.1 mil) and we have 1 mil scattered in a area that people drive 8 hours to go to a game. Its is bad marketing, they need to get something happening, drop prices to half and fill the stadium!! you will still make money off the food and booze. My sister lives in Toronto and as I was talking to her she went on line to buy tickets and the ones behind the Rider bench were over $100. Come on Toronto, drop them in half and fill the stadium and you will make more moeny and it will be a fun atmosphere to keep them coming back!!!

my 2 cents
Moe (Ontario people bug me)

Anonymous said...

It always kills me when I hear "yea, but there's nothing else to do in SK". Like they have better shopping malls, pubs, tv, and movie theatres!

Trust me, the only thing they have that we don't have is a longer commute and a pile of excuses.

People from TO, VAN etc. seem to think they're the only ones with a 7-11! In truth, they just have more of them.

Robin in S'toon

Glenn said...

Hey Roddy, is Kim the Watermelon Girl going to be at the game ?

Anonymous said...

Robin,

I agree with you on your comments except one. They do have better shopping malls. Having lived in Van for a few years I can honestly say that. Everything else you said I agree with...lol

Go Riders!!!

CJ Evans said...

Moe... The Argo's don't make money off concession. They only get gate sales. Big difference and why they were looking at moving their home games. I think it was a big loss for them to re-sign their lease at Skydome (don't remeber what it's current name is!).

Anonymous said...

I must agree with Robin. Quite simply put this article is just plain ignorant. ...and Nicklecrap, c'mon!
`T

Shane said...

Comparing the Riders to Nickelcrap, wow that hurts. What the hell was in that guys beer? GO RIDERS!!!!

Anonymous said...

I agree Robin. We have everything in SK that I need. I'm really tired of people that say the Riders are the only game in town. These people think that culture is defined by the number of buildings that have over priced tickets to view or watch someones interpretation of what life should be. In SK, our culture is defined by our people not by our buildings. We get home quickly to take our kids to hockey, football, baseball, soccer, dance, clubs,.... We believe that gathering people together calls for celebration and that culture is not how long or how often you can sit quietly watching life, but how much you can pack into a day. Culture is not the purview of downtown Toronto/Vancouver, it's the diversity of our province, urban and rural, family and friends, LIFE not entertainment.

I have the choice to work anywhere, but I choose SK over anywhere else. Stepping off my soapbox now but I love this province and would not be anywhere else.

Rick....

Anonymous said...

If we're the only game in town then why isn't Winnipeg like us? But I get that argument. I'm living in Calgary and they definitely dominate sports coverage. They'll discuss the day's waiver transactions and rookie camp to death on sports radio and touch on the Stamps. Same thing with the newspapers. Stamps get their coverage over the summer but as hockey season lingers, it's ALL Flames. And it is RARE to see somebody wearing a Stamps jersey around the city on a gameday let alone a non-gameday or in Houston or Thailand or Egypt as illustrated in the pics on this blog. I saw a story on a Calgary TV station about a house burning down. Somebody was milling around in the background. What was he wearing on that fine weekday morning? A Riders shirt. Rider Pride!

Anonymous said...

Don't like the stumps but if you check some of the armoured vehicles our soldiers are riding around in Afganistan there is small Stamp horse logo on many. If this makes the soldiers feel better than way to go Stamps.

Anonymous said...

It’s not true that there’s “nothing” else to do in Saskatchewan, there’s good drama, sports, and music going on every night, even if it’s not the really high-end stuff that Toronto might have.

You can’t just assume that people will support the Riders. There was a time when they could barely draw flies. The current phenomenon “is what it is.” For the most part, this is a case of reasonably intelligent people making a decision to invest time and money into this Rider thing. The Shivers regime did a good job of restoring on-field respectability, and the Hopson bunch have strengthened this aspect, plus done a fine job of fostering a better public perception of the team. The results of this work (improved public interest) are pretty plain to see.